With over 3 BILLION people worldwide using mobile devices it is clear that mobile marketing is quickly becoming something that businesses of all sizes need to experience. As this marketing media lane emerges there is an immense opportunity to stand out, be seen and make an impact with mobile marketing efforts.
According to Wikipedia, Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted content.
Mobile marketing aspects could include text messaging (SMS) as well as marketing content such as pictures, videos or music to consumers through their cell phone or mobile devices.
Using Bluetooth, marketers can connect to consumers and exchange information between devices such as mobile phones, personal computers and laptops over a secure network.
At a live event a marketer can broadcast a message and send SMS texts on a bluetooth channel. This was demonstrated on a large scale by Coca-Cola during the 2008 Olympics.